Fujifilm's mid-1990s APS zoom compact — Super-EBC Fujinon 30-90mm f/4-10.5, sold as Endeavor 300ix in the US
The Fotonex 300ix Zoom was a mid-1990s zoom compact in Fujifilm's Fotonex line of Advanced Photo System (APS) cameras, sitting above the 200ix Zoom in the range. In North America the same camera was sold as the Fujifilm Endeavor 300ix, and it also appears in some references simply as the Fotonex 300 Zoom.
It carried a Super-EBC Fujinon 30-90mm f/4-10.5 zoom of eight elements in six groups, giving a 3x range from moderate wide-angle to short telephoto. Exposure was fully automatic, with a built-in flash offering red-eye reduction, and the APS system provided drop-in cartridge loading plus selectable Classic, HDTV and Panorama print formats.
As a point-and-shoot for family and holiday photography it asked nothing of the user beyond framing; the zoom gave more reach than the fixed-lens Fotonex models, though the slow telephoto aperture made it lean on flash indoors. Today it appeals mainly to APS collectors rather than regular shooters.
APS (IX240) film was discontinued in 2011, so only expired stock remains and many examples now sell for display or parts. On working bodies check that the camera powers up and winds, that the flash charges, and that the film door and cartridge chamber open and latch cleanly.