The Kodak PIXPRO FZ43 is the entry rung of JK Imaging's Kodak 'Friendly Zoom' line, announced alongside the FZ53 at CES in January 2015 with an original US price of $79.99 — a deliberately simple, AA-powered point-and-shoot.
It shares the FZ53's 16.15-megapixel 1/2.3-inch CCD sensor but pairs it with a shorter 4x optical zoom (27-108mm equivalent), a 2.7-inch LCD, 720p HD video and digital stabilisation; the key practical difference is power, with the FZ43 running on two AA batteries rather than a lithium-ion pack.
Its significance mirrors the FZ53's — an affordable, long-lived CCD compact riding the digicam revival — with the AA-battery design a genuine selling point for travel and for younger buyers who don't want to manage proprietary chargers; that accessibility underpins its 18 current UK listings.
UK used-buying checks: open the AA compartment and inspect for alkaline leakage corrosion, the number-one killer of AA compacts left in drawers; check the battery door latch, which takes strain from repeated cell changes; as with the FZ53, compare against remaining new retail stock before paying collector-tier money; shoot a dark frame to spot CCD hot pixels; and note that NiMH rechargeables (Eneloops) transform running costs and battery life versus alkalines — a seller including them is adding real value.