Samsung's late-1990s APS point-and-shoot — automatic exposure, motorised IX240 film handling, aka Impax 110
The Samsung Rocas 110 was a late-1990s point-and-shoot for APS (Advanced Photo System) film, sold in some markets under the alternative name Impax 110. It belonged to Samsung's short-lived Rocas APS family alongside models such as the Rocas 300, produced during the brief window when APS was pitched as the easier successor to 35mm.
It is a fully automatic fixed-lens APS compact using IX240 cassettes with drop-in loading and motorised film handling, and collector references list a wide-angle prime lens rather than a zoom. Exposure is automatic, and the built-in flash offers auto, red-eye-reduction and other modes alongside a self-timer. As with all APS bodies, the format's print-size switching (C, H and P framing) is selected on the camera.
Today the Rocas 110 is more a collector's curio than a practical shooter: a small, simple, gold-toned artefact of the APS era that documents Samsung's 1990s camera range. Anyone who does run film through one gets basic snapshot operation with no controls to learn, in keeping with APS's convenience-first design.
APS film was discontinued by all manufacturers in 2011, so only expired stock remains and processing options are scarce — many examples now sell as display pieces or props rather than working cameras, which caps prices. If shooting is the goal, confirm the camera powers up, the film door and cassette chamber operate, and the flash charges; expired-film results will be unpredictable regardless.